Target Audiences

I want to take a look at the Target Audience of each event. They are so different, that I am quite interested to see if there is any correlation between the two.

With Derren Brown, this is solely a Business to Consumer event, as it is a simple purchase of a ticket to experience it. It is slightly more complex with the wedding show, as, although the above still applies, there is still a massive chunk of the event and promotion that is directed at related business that may want to sell there.

It is important when promoting an event, that you learn as much as you can about your Target Audience, in order to be able to focus your promotion on them and ensure that you use the right measures in order to reach them. This may be slightly easier to pinpoint for the wedding show rather than Derren Brown, and slightly more research is necessary. With the National Wedding Show, the range of attendees are relatively simple to predict. Whether they be parents or friends of the couple, or the future couple themselves. (I would have mentioned the likelihood of the Groom being as interested as the Bride until I came across this. This is the perfect draw and I'm sure Best Men all over the country would be at this stall in minutes! )