Online Promotion

In this post, I am going to focus solely on the online promotion of my two events. Social media is such a powerful tool within marketing, as it means you can reach your target group directly using a medium that is so popular and commonly used.

This is The National Wedding Show facebook page. They use it to post regularly on related stories and topics. It gives people the opportunity to talk about wedding related things, and to sign up to the newsletter. Facebook works in a way that if someone posts anything about weddings or engagement, it can relate it to this facebook page, and suggest it to them. This is a cheap and easy way to widen your target group.

This is a screen print of Derren Brown's facebook page, which he uses to post normal status' and promote his products. Svengali is a main focus on here throughout the tour, posting references to each show and mentioning all the tour dates. This can increase excitement for those that are attending and also promote it throughout their friends and those with similar interests in such events. 

Particularly with that of the National Wedding Show, it gives related organisations the opportunity to promote their products via the social networking pages created by the public relations team for the event. As there are so many different companies involved, this is extremely beneficial.