Overall, I have to say, I have found this blog difficult. I'm not sure whether it's because I struggled as a person, or whether the promotion of my events, focusing on Derren Brown, just wasn't there enough to look into. I think if I did it again, I would definitely ensure that the events I pick are well known and so most probably wider promoted.
It seems likely that Derren Brown is the kind of person that already has a wide following of fans, and that as it's such a specialised type of show, it wont necessarily qualify for too big of a marketing plan. I can't see myself how it would be entirely helpful, and I believe that he could draw in attendees himself without having to spend too much money or effort.
With The National Wedding Show, promotion is more extensive, despite it being a more widely known event. I think it would be harder to find a person who hadn't heard of it rather than one who had. This means that the promotion they pay for doesn't need much more information rather than the dates, place and just generally creating a buzz for the event. I think the majority of the promotion goes on within the event, for the different companies involved.
I think it was really interesting to see how different the promotion strategies were, and how successful they were. The National Wedding Show is an annual thing and has a stigma attached which means that people trust it. Derren Brown managed to sell out a tour with dates all round the country, with less promotion and different marketing techniques altogether!
No comments:
Post a Comment