So the article in The Guardian isn't actually covering the event (it is a Q+A Interview with Derren), but it is clear that this is all part and parcel of the lead up to a tour. This is a great public relations move, as it gets Derren's name noticed more throughout the tour. This also could potentially widen his audience, as it can reach out to a different group of people, through the readership of The Guardian. The more people hear It is good to see that he is getting the promo that he deserves, and hopefully there will be a few more event related stories in the next few weeks...
It is important when running any event, that you create a buzz and gain people's interest throughout the promotion. You don't want to overload your audience with adverts, so this kind of attention is perfect. It can spark an interest in the performer for new customers, and create a buzz around the event for those that are already going. This is a massive part of your marketing plan, and needs to be carried out fully and in detail to ensure successful promotion. Below are the basic steps of a PR process:
Frontpagepr.com (1989) Front Page Public Relations provides public relations and media relations services to high technology and franchise clients in Phoenix, Scottsdale, Mesa, Queen Creek, Chandler and Gilbert, Arizona. [online] Available at: http://www.frontpagepr.com/public_relations/ [Accessed: 13 Mar 2012]
