Sponsorship

This aspect of the marketing was very interesting to me when focusing on the Derren Brown tour. I spent ages on the website trying to find some sponsorship attention, with not much luck. However, when I attended the event, I bought a programme, and found no end of advertising in there,which I can only imagine was funded.  I love that it all seems to be extremely connected to Derren Brown as a person.

The sponsorship of The National Wedding Show is more obvious online:

These sponsorships show a link between the potential attendees of the event, and the other forms of media they may frequent. There is a Wedding Insurance company, which is a fantastic form of advertisement for them. If a couple, or an individual, are visiting the National Wedding Show website, and they see that, even if they were not considering this kind of purchase beforehand, they are so likely to at least visit the website through the link. It looks colourful and pretty, which is a massive draw, particularly for the ladies!

I imagine that the majority of the companies that sponsor the show, will also have a stall there at the actual event. These are companies such as the flower company, the company advertising honeymoons and the aforementioned insurance company.

I imagine that this advertising is going to be heaps more effective in comparison to those in the Derren Brown programme. The National Wedding Show sponsors are so directly applicable, and also have the opportunity to have more of a stake in the event through being able to hold a stall there selling their product. This is not something that can really be offered through Derren Brown. It seems like his advertisements are also more of interest to him rather than doing any research into what may interest his target market. An example of this is shown in one of the pictures above, in which he has an advert for a parrot zoo. Derren Brown is known to own a parrot and have a very keen interest in them. But this is not necessarily an interest that is going to be passed on to his fans, no matter how keen they are. It is also strange to me how specialised this kind of advertising is.