Derren Brown

So, my first event, Svengali, took place last week, and I was lucky enough to be able to attend. It was such a good night, and I ended up on stage! We were sat so close to the front, as you can see from the picture below.

Whilst waiting to go inside, I noticed the first clear bit of advertising that I've really noticed around Wycombe, which surprises me really. I took a photo of the billboard to show how little the poster was. I would have thought the promotion within the local area would have been more extensive to be honest!

Once the show was all over, and I had been publicly humiliated enough, I made sure I grabbed a programme to have a flick through. It was full of lots of random facts and interviews with Derren. It also contained lots of adverts for related companies, which I found quite interesting. I also noticed that in his acknowledgements and facts, he mentions his PR Manager. His name is Greg Day, and he works for 'Clout Communications Ltd'.

If you go on the Clout Communications website you can view all the different accounts that they hold, and see how much of a widespread company they are. When you focus on Derren Brown, you can see all the press coverage they have secured him, from magazines and newspapers. 

The marketing for the National Wedding show seems much more complex, which I imagine is due to the amount of different organisations involved. As an event, it is advertised in magazines heavily.